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Study: Mobile shoppers more likely to make in-store purchases

from Small Business Trends

For many, online marketing is a tool to drive online sales, improve customer engagement and boost brand equity. But what many small business owners may not realize is that online marketing can play a significant role in driving in-store sales too. French clothing brand Petit Bateau discovered more about just how customer online interaction drive its customers in-store purchases by combining in-store data with information from Google Analytics. more

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