Facebook Endorsements Are Good For News Sites, But Where's the Money?
from The Guardian
Trinity Mirror regularly publishes the numbers of its Facebook and Twitter followers and likes. Archant has also boasted of its social media success when doing the same. Many journalists find this less than uplifting, but Trinity Mirror's digital guru, David Higgerson, argues that this "currency of endorsement" has value. "We live in a world in which revenue follows endorsement," he writes. But does it?
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