4 tips for marketing your cosmetic practice on a budget
from Cosmetic Surgery Times
Marketing is an added cost in a cosmetic surgery practice that most other types of medical practices don't have. "Aside from equipment, supplies and employee costs, marketing can be a significant additional cost and if you use a marketing agency, you have their fees on top of the actual marketing costs," Dr. Jonathan Kaplan, owner, Pacific Heights Plastic Surgery, San Francisco, tells Cosmetic Surgery Times. " ... doctors can find ways to tackle marketing in an organic way to keep costs low and even do it in-house, to avoid the agency fees. Keeping costs low is attractive to doctors with ballooning expenses."
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