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Differentiate yourself from the competition

from By Kelly Sharp

Recently, I had my very first experience with a ride-sharing app. All I had to do was download the app to my phone and register for services. Within minutes, the driver, who was personable and timely, arrived at my location and took me to my destination. Now, when I say ride-sharing app, did you automatically assume Uber? Well, that's why differentiation is important between businesses. more

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