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This is America's new favorite candy

from Fortune

Mars is savoring the sweet taste of success. The company's Skittles brand is now the No. 1 non-chocolate candy by market share across all retail channels, followed by Lifesavers and Hershey's Twizzlers, according to Nielsen. If you take out mints and seasonal items, Twizzlers takes the No. 2 spot. Mars says Skittles moved into the top spot last year but kept silent about the brand's dominance in order to make sure it maintained its lead. more


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