How to help your business get great press — without spending a dime
from American Express OPEN Forum
You can’t start getting press for your business if you don't know what type of press you want to get. Visit a bookstore and look at all the magazines and newspapers that exist. Flip through them to understand what types of content they feature and whether you and your business would be a fit. Does the publication feature products? Is there a column that features local businesses? What are the local morning TV shows and what types of people and products do they feature? Once you've researched media, create a wish list of where you'd like your business to appear.
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