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Emojis can invigorate social ads

from By Emma Fitzpatrick

Like most businesses, you're looking for a way to make your ads stand out from competitors. Especially in the social and digital sphere, companies are often duking it out for the same keywords and demographics. Well, Twitter may have a solution for you. Beginning July 17, you can target your Twitter ads to just the right audience using emojis. This is just one of many changes the micro-blogging platform has made this year. more

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