Why some people are more motivated than others
Motivation, that mysterious force that's crucial for achieving your goals, can be frustratingly elusive just when you need it most. You try as hard as you can to summon it up, and ... nothing. But researchers have finally cracked motivation's code and identified the tools that will help you unleash it. Motivation is regulated by a part of the brain known as the nucleus accumbens, according to the latest studies.
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