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New Pepsi, old problem: US soda sales have lost their fizz

from Bloomberg

PepsiCo Inc.’s moves this week mask a harder truth for the soft-drink industry: Soda sales are down no matter how you sweeten it. Pepsi said it’s bringing back Diet Pepsi with aspartame. That came after the company replaced the drink with a sucralose version last August. In all, the company will be selling three Pepsi-branded diet drinks — one sweetened with sucralose, two with aspartame. more


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