The necessity of developing a consumer-centric supply chain model
As retailers continue to invest in omnichannel technologies with the end goal of creating a seamless shopping experience for the consumer, figuring out the fulfillment and supply chain piece of the puzzle can be daunting. Retailers — large and small — are grappling with the logistical challenges that arise from a supply chain model that was never really designed to serve a channel-less retail model.
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