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Pepsi faces marketing challenge with aspartame flip-flop

from The Wall Street Journal

Pepsi's big gamble to market a version of Diet Pepsi without the controversial sweetener aspartame backfired badly and now the beverage giant is reversing course less than a year after the change. The company said Diet Pepsi with aspartame will be back on shelves in September alongside the new sucralose-sweetened formula. Will this be a welcome revival — like Coke's reintroduction of its original formula in the 1980s after the disaster of "New Coke" — or just a desperate reversal? more


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