How inbound marketing killed cold calling
The No. 1 thing sales people need in order to sell effectively is someone to sell to. Cold calling used to be a great way to get prospects and set up appointments, but with the vast amount of information at consumers finger-tips today, inbound marketing has become a much more efficient way to sell. Inbound marketing works better than cold calling because it delivers warm prospects who are receptive to speaking with a sales person.
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