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4 digital marketing tactics for local reach

from Marketing Land

Local marketing campaigns can feel like endless rounds of "Where's Waldo?" — getting granular on the beach, in the mountains, at the circus and so on, leading to blurry eyes and a fuzzy return on investment. A 2015 study by Balihoo, a marketing automation agency, found that more than half of marketers believed the ROI of local campaigns to be higher than global campaigns, but they still only allocated 20 per cent of their budgets to local. more


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