The link between marketing and pricing strategies
from Business 2 Community
When you are mapping out your company's marketing strategy one of the largest factors to predicting its success is the pricing model that you've committed to and ensuring that this pricing is sustainable and efficient for your brand. When your company is just starting out, pricing may fluctuate and change before you get it just right, but before you jump into the low price competition and create a marketing plan to reflect that, there are some things you must know.
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