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Stop wasting time on bad leads

from Remodelers Advantage

Mark Harari writes: A couple of weeks ago, at the Master Your Remodeling Business Workshop, one of the attendees asked me how he could politely turn away unqualified leads via email. Apparently, he’s been getting many emails from people that either aren’t in his service area, want a service he doesn’t provide, or don’t have a realistic budget. Whatever the case, my first piece of advice was for him to re-evaluate his website and his overall marketing messages. If he’s regularly attracting the wrong prospect, then he has a fundamental issue with his brand image. more

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