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Why product thinking is the next big thing in UX design

from iamwire

When thinking of user experience, we often think of a simple, beautiful, and easy to use feature-set of a product that makes the user's life easier. But as a matter of fact, features are merely a small, fragile part of the product. They are only a few of many thinkable solutions for a user's problem the product tries to solve. Thinking in products means thinking in specific user's problems, in jobs to be done, in goals, and in revenues. more

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