A social marketing primer for carriers and owner-operators
from By Elizabeth Kraus
While few business owners debate the necessity of developing a social marketing strategy, more than 40 percent say they can't tie social marketing efforts to business impacts, and 46 percent of B2B marketers aren't sure whether social marketing has generated any additional revenue. You might think social networks don't lead to deals, but it's simply not true. Social marketing strategies can help trucking carriers and owner-operators generate real leads and referrals.
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