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Movie theaters grapple with 'Pokémon Go' invasion

from Hollywood Reporter

Alamo Drafthouse has created a special PSA asking people to refrain from doing any hunting once in auditoriums even as it welcomes gamers to play in lobbies and sip off-menu Pokémon Go cocktails. The upscale Alamo Drafthouse Cinema chain is nothing if not hip to changing times. So when Pokémon Go launched on July 6, it took only a day or two for the Austin, Texas-based chain to embrace the fervor and happily encourage patrons to play the mobile game in its lobbies, even creating special cocktails. more

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