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In the world of brand ambassadors, these 3 things motivate them the most

from ERE

Brand ambassadors are vital to representing your company in an accurate, favorable way. Not only can they improve your consumer brand, but they can also positively impact your employer brand, enabling you to hire top talent. How can brand ambassadors impact recruiting? Think of them as your best resource for your employee referral program. A 2015 ICIMS study found that 63 percent of the 107 HR professionals surveyed say they have a documented referral program, and more than half agree that referred employees stay longer, feel more satisfaction and are better cultural fits. more

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