Opposition research provides a competitive advantage in recruiting and retention
The centuries-old adage "knowledge is power" is still true today. And anyone who has ever fought an intense battle in the military, in politics or over corporate products knows that you improve your chances of beating your opposition when you have detailed information about what your competitor is currently doing and planning.
If you're not familiar with the term "opposition research," that is the name for the formal practice for gathering information that can be used against your opposition. And because knowing your opposition is so critical, almost every military, political and business endeavor involved in a heated competition where there can only be one winner has a formal opposition research process.
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