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9 offline marketing tactics that still work today's digital world

from Business.com

There's no denying that online marketing is red hot. Social media, email marketing and the big G have made targeting a breeze. Intuitive interfaces coupled with complex algorithms allow you to narrow in on your ideal prospects with just a few clicks of the mouse. However, for many marketers that convenience comes at a steep price. Competition is incredibly fierce online, leaving most advertisers priced out in the bidding war for prospective customer eyeballs. Without deep pockets and a whole lot of time on their hands to continually make adjustments, it's a tough road for most to get breakeven, let alone net a profit. more


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