How Publishers Wring New Value From Old Content
Creating original editorial content is expensive. That's why modern publishing is as much an exercise in dusting off and repurposing old content as it is creating fresh posts. There are a few ways publishers squeeze more out of their content. One is the approach BuzzFeed has honed, to keep iterating. One way it does this is with what it calls "hot frames." It may write up a post with a certain frame, and if does well, try it again across different platforms and geographies.
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