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How The Atlantic, Slate and others obsess about user experience

from Digiday

There’s a new obsession at publishing companies: user experience. Media companies had to start paying more attention to content design as new tech products required content that fit different screen sizes. UX has expanded to include things like page load time and ad formats, as the alarming rise of ad blocking has brought it to the fore. As a result, publishers like The Atlantic, Mic and Slate are appointing dedicated user experience experts and putting more effort into testing products and features before releasing them. more


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