Meet your mobile app
from Business Travel News
Spend is one thing, but content security, brand experience and attendee engagement also fall under the rubric of strategic meetings management. Mobile meetings apps touch all these areas and, as a result, should be part of a holistic view of a strategic meetings management program. Recent and promised advancements in mobile data collection, integration and reporting may bring this relevance into sharper focus as they open a channel to a meeting's return on investment.
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