How much it pays to book direct depends on the hotel brand
While all the major hotel chains are trying to drive direct bookings by offering discounted loyalty rates, there are differences in their strategies and benefits to guests. With Choice Hotels beginning to offer discounted member rates on July 20, it joined its peers Hilton, Marriott, Hyatt, Wyndham, InterContinental Hotels Group and Wyndham, among others, in launching special room rates just for loyalty members.
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063