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Consumers want an experience. Do you offer one?

from By Danielle Manley

Retailers now have the task of selling to consumers who don’t "seem to enjoy purchasing things," according to Fast Company. In the past, people enjoyed purchasing luxury items. Buying luxury items in and of itself was the experience shoppers desired. However, this has become "boring" and doesn’t bring the excitement today’s consumer desires. What do consumers want? What will make them your customer? Give them an experience. more

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