Owners are combining businesses into one retail location and finding crossover appeal
from Crain's New York Business
A Brooklyn, New York, florist sells cocktails. A Lower East Side men’s clothing store offers barber services. Elsewhere, surf shops hawk coffee, yoga studios morph into bars at sundown and clothing boutiques house studios for designers. These are not just gimmicks to entice jaded consumers. By selling flowers to a happy-hour patron on his way home or helping a shopper in need of a trim, business owners are running two—or more—storefront businesses for the price of one.
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