There is no industry brand preference for windows and doors
A recent article in this newsletter showed how internet searches for windows and doors rarely turned up window brands in the results pages. The argument was that other results came up first because they matched the search terms better. There is a deeper and more influential reality in why it's hard to get your "brand" noticed on the internet: It is nearly impossible to build brand preference for windows and doors. There is a bigger and more important preference among consumers and contractors.
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