Embrace diversity for innovation
In a departure from conventional thinking, Professor Barry Shoop says that staying close to customers can blind cmpanies to disruptive innovations and leads increasingly to failure for technology leaders. Prof Shoop, head of the department of electrical engineering and computer science at the West Point U.S. Military Academy, and 2016 global IEEE president, was discussing disruptive innovation durig a lecture series arranged by the faculty of engineering and the built environment at the University of Johannesburg’s Kingsway campus.
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