Back to school for trade show organizers: Build in more ways to learn and connect
from Velvet Chainsaw
The way we buy has evolved for both the B2B and B2C sectors. Trade show organizers who have re-imagined their expo floors into a solutions-based destination rather than one of a hard-sell shopping place are winning at delivering attendee value. Results from a recent CEIR study bolster that insight. It encompasses responses from both show organizers and their loyal attendees about the factors that drive attendance. In many instances, the organizers’ perceptions can be quite different from those of the attendees.
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