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Everything in an association can (and should) be measured

from By Robert C. Harris

The motion on the board table had enough momentum to pass. Then, an astute director asked, "How will we measure performance? How will we evaluate our success for failure?" Boards often adopt programs and pass motions without considering performance expectations. For example: "I propose that we direct staff to increase student memberships." Does that mean 100 new students? Is it a plan to create student chapters? The motion does not define performance measures. more


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