How bots are taking over your association's website (for better and for worse)
To survive in the modern world, your association needs a website that makes it easy for people to find you. We’ve become comfortable with that concept. Now, as the faces behind our organizations, we even think we understand our website visitors and target audience. But what if we don’t? What if it’s not just people that are finding our websites? What if bots are also finding us and impacting our website traffic and other key metrics? They are.
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