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Theaters look to make more money by moving the candy

from Marketplace

Hollywood hasn't done a great job of pumping out the blockbusters this summer. And that's saddled theaters with a big problem. How do you keep revenues up, even as the number of people going to the movies is down. Turns out part of that solution may involve a relatively small change. Some theaters are experimenting with moving the candy out of the glass case and straight into the path of moviegoers. If you are, or have been, the parent of a toddler, you can probably imagine why this works. You've already invested a small fortune in movie tickets. You are headed for a blissful two hours in a dark theater. All you have to do is maneuver your kid past the racks of candy, now within the reach of his grabby, tiny, hands. more


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