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Natural storytelling helps redefine Kashi packaging

from Packaging Digest

Redesigned packaging from Kashi Co., Solana Beach, California, reinvents its logo and branding from the roots up including the use of editorial-style personal profile stories found on all packaging. The fresh elements and cleaner look better reflects the company’s values and basic business proposition: That food should not only taste good, but do good. "Kashi is changing the way it showcases its quality, starting with the consumer's first impression of the product on the shelves and the food itself," says Tosh Hall, creative director of Jones Knowles Ritchie, the branding agency behind the new packaging and identity. more

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