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Leveraging anthropomorphic aspects in packaging design

from Packaging World

Psychology researchers have done thousands of studies showing the links between appeal and the human form. Humans find humans attractive; this is not a novel concept. Marketers and designers have latched on to this connection. Is your car smiling at you? Yes, yes, it is. Is Siri your best friend who can also do math? Apple sure hopes so. And how many times have you been tagged on social media when a friend came across your name on a soda can? We all want to share a drink with Heather. There are clever ways to pull this off without major investment. Designing your package with a human form gives it the ultimate appeal and can serve as a huge return on investment. more


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