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Slice Design rebrands McVitie's 'Go ahead!' snack bars

from Packaging News

The brief was to re-engage the consumer with elements best associated with the "Go Ahead!" brand, playing heavily on a green color palette. Slice Design re-designed the packaging with a robust architecture in mind which it says allows growth for NDP in future. The packaging was designed to clearly inform and educate the consumers on the nutritional content in each pack. more

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