How brands are learning to engage the silicon valley Latino ecosystem
Prior to the last presidential election cycle, I had the opportunity to assist a White House sponsored initiative to engage and empower Latino leaders nationwide. The project took the White House on the road to more than a dozen different cities to provide insight and perspectives on opportunities for Latino leadership. As I learned back then, the Silicon Valley Latino perspective is special. It's a perspective, in fact, that might help many organizations — not just government players — to rethink their Latino engagement strategy.
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