Why it's important to adapt to new marketing channels on time
from The Huffington Post
There are always some growing pains when jumping to a new platform, but marketers make sure to minimize the mistakes. There's too much at stake to stay stuck in the adjustment period. We recognize that customers have preferences about their social media platforms, live streaming apps and text messaging habits, and it makes sense to reach them on their terms. Some customers are only on a select few platforms, so it's essential that our methods be all-encompassing.
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