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Packaging up a digital future

from Packaging Today

Visiting Drupa, the world’s largest trade fair for graphic and industrial print last month and you might be tempted to think a name change to Drupack could be on the cards for the 2020 event, such is the sheer amount of crossover between print and packaging applications in today’s industry. Given the well-established role of quality print design in making the difference between a package that leaps off the shelves and one that gathers dust, this shouldn’t be a huge surprise. What’s making the difference today is the increasing flexibility of the machines on offer, enabling printers to broaden the types of application and the substrates that they can tackle, meaning that offering packaging alongside graphical print is a tempting offer for many a future-looking printer. more

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