Can Marketing Automation Bring College Enrollment Numbers Up?
Universities operate a business at the end of the day, and attracting prospective and current students and alumni are integral in keeping the school afloat. San Mateo, CA-based marketing software company Marketo announced a growth of 44 education customers who have signed on, renewed or expanded their agreements from January to July 2016. From January to July 2013, Marketo had 28 such customers, according to a Marketo spokeswoman.
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