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Airstream updates iconic RVs for a new generation

from Bloomberg

Airstream CEO Bob Wheeler talks about the growing appeal of his company's iconic RVs as it modernizes to appeal to multiple generations. He says the aerodynamic units hold a “design fascination” for millennials and that, although retiring baby boomers “are the meat of our market, the millennials are right behind them.” In the next several weeks, the company will launch “a very small, lightweight aluminum travel trailer that doesn’t look anything like the traditional Airstream trailer and that is lighter, less intimidating, and easier to use” for millennials. more

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