From Name:
From Email:
To Name:
To Email:

Optional Message:


Why localizing marketing doesn't always work

from Harvard Business Review

Whether to localize global-brand marketing programs remains one of the most contentious debates in multinational organizations. On the one hand, local brand managers typically argue that consumer habits in their market are different, their consumers' purchase behavior is different, preferences and tastes are different, the media and the retail trade are different, and, therefore, their customers require unique, tailored and delicate handling. more


Powered by MultiBriefs
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063