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Is your swag a drag? 5 tips to make your promotional giveaways brag-worthy

from AllBusiness

Dollar for dollar, impression for impression, giving away logoed products is the cheapest form of advertising, according to a 2016 Advertising Specialty Impressions study of over 100,000 consumers. The study also found that people younger than 55 prefer branded merchandise over all other forms of advertising, and like Internet and mobile ads the least. So you should probably do a Google search for "company swag" and order a bunch of hats, T-shirts and calendars today, right? Not so fast, says Vickie MacFadden, owner of PROMOrx, which has been supplying companies with branded merchandise for more than 15 years. more

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