Use your bio to build your business
from By Fred Berns
In competitive times like these, the most important sale business professionals can make is the personal one. And the best "sell yourself" tool is your online bio. No marketing piece does a better job of spelling out your "special-ness" than an effective profile on your website, in social media and elsewhere. Your bio is your most versatile, vital and valuable self-promotion vehicle. Problem is too many professionals misuse their bios — or, worse yet, fail to use them at all.
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