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Does your church need a style guide?

from By Mark MacDonald

As we enter a new season, clothing stores are hyping change. Different patterns, colors, textures and styles. When I walk through the mall, I'm often tempted to try something that's wildly different from my current wardrobe. I get the slow head shake from my wife. "It doesn't look like you," she says. The same can be said about your church. You need to be self-aware of your brand to know if something looks or sounds like your church. And control it. more


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