From Name:
From Email:
To Name:
To Email:

Optional Message:


Why B2B marketers should care about 'casual learning'

from Business 2 Community

Much of the conversation in the B2B marketing world over the past several years has revolved around the emergence of empowered and independent buyers. A wealth of easily-accessible information now enables buyers to perform research about business issues and possible solutions on their own. The most widely-discussed result of this development is that many — though by no means all – buyers are postponing direct interactions with potential vendors until later in the buying process. more


Powered by MultiBriefs
7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063