Why B2B marketers should care about 'casual learning'
from Business 2 Community
Much of the conversation in the B2B marketing world over the past several years has revolved around the emergence of empowered and independent buyers. A wealth of easily-accessible information now enables buyers to perform research about business issues and possible solutions on their own. The most widely-discussed result of this development is that many — though by no means all – buyers are postponing direct interactions with potential vendors until later in the buying process.
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