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The next big social platform your business needs to embrace

from By Emma Fitzpatrick

Facebook just made a seemingly minor change that has big implications for your brand. Specifically, Facebook announced a new update to its Messenger app: Instant Video. Now, you can add short, instant videos to messages. While Facebook Messenger already added video calling last year, Instant Video is different. The goal of Instant Video isn't to replicate a face-to-face conversation. Instead, it's about "bringing conversations to life," Facebook said in its official announcement. more


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