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Why agility is the key to marketing

from The Drum

With the increasing complexity of the communications landscape, marketers need to be, above all, agile, and the key to that agility is information. Lots of it, gathered continuously, and intelligently organized. Of course, Agile Marketing has turned itself into a Paris salon-type movement in recent times, with a manifesto and capital letters, and a set of buzzwords like "sprint backlog" and "ScrumMaster," but don't let the terminology worry you. more

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