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How far will fast-food restaurants push innovation?

from The Motley Fool

At a time when Doritos can serve as the base of a taco shell and Cheetos dust has become a star ingredient, it's hard to see where fast-food chains will draw the line. The battle for consumers has gotten so intense that simply adding a thicker slice of bacon or trotting out a new sauce no longer moves the needle. Instead, consumers need to be wowed and, as often as not, that means doing something outrageous. more


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