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'Zig' when they 'zag': Lessons from the human side of marketing

from Marketing Tech

A few months ago, our marketing team embarked on a campaign that diverged from your typical B2B marketing activity: instead of writing copy extolling our technical specs and shooting shiny photos of products in action, we decided to hero our people. As a result, we asked three colleagues to lend their faces and stories, forming the key cornerstone to our campaign. more

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